The struggles of growing a Twitter audience from scratch

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If you're new to Twitter, it's easy to feel like you're not doing enough or not doing it right. In reality, it just takes time and consistent effort to build a successful social media presence. Whether you work in technology or marketing, there are some strategies that can help get your name out there and make people want to follow you on Twitter.

"Insert Your Name" is an all encompassing brand.

You've probably heard the saying "It's not what you know, it's who you know." And while that may be true in some instances, it's also important to understand that your audience wants something from you. They want value and they want to be engaged.

You need to give them something of value first before they're going to follow you back or share your content with their friends and family.

Some examples include:

  • A free gift card for a restaurant or coffee shop near them. This can easily be done with Wishpond's social contest platform using our built-in Facebook tab app!
  • An ebook on how they can grow their own Twitter following (you could even create an email list at the same time).

You're posting a lot, but to no avail.

Most of us have written a tweet or two that went nowhere. It's a hard truth, and it can be pretty discouraging when you're trying to grow your audience on Twitter. But if you take some time to understand the nature of social media and how people use it, you'll see that there is hope—and it starts with knowing your audience.

Before we go any further, let's break down what exactly "growing an audience" means when talking about Twitter. On this platform in particular, growing an audience will mean getting more people interested in interacting with yours. This could mean following/unfollowing other users who share similar interests, liking/commenting on their tweets (or vice versa), or even retweeting them once they've been posted by another user who hasn't yet interacted with yours directly.

The point is: there are plenty of ways for users like yours and mine to interact online—but only if we know how best to engage each other!

You're already leveraging all the networks you can.

You're already leveraging all the networks you can. You're posting on Twitter and Facebook to their full potential, but are you posting on Instagram, LinkedIn, Pinterest, and Google+?

You know your customers use these platforms—they're not just sitting around waiting for you to reach them on their favorite social media channel. If they aren't already following or liking your brand there's a good chance they will if they have an opportunity to engage with it in those places.

There's a disconnect.

The first step to growing your Twitter audience is realizing that there are many different tools you can use to help make it happen. You need the right tools, and these will vary depending on the size of your business and what kind of content you’re using.

Most small businesses don't have the budget for an agency or dedicated social media manager, so they rely on software like Hootsuite or Buffer to manage their accounts. These platforms allow you to schedule tweets in advance (and even track analytics) so you don't have to sit at a computer all day posting manually. But this doesn't mean you shouldn't still be posting manually! It's important that your personality comes through in both the content and tone of each tweet; otherwise, it'll look like someone else wrote them—and no one wants that!

In addition, remember that scheduling posts can be helpful if used correctly but should never replace actual engagement with followers. The best way to grow an organic following is by responding quickly when someone reaches out personally either via direct message (DM) or over DM function found within any given platform such as Instagram Direct Message OR Facebook Messenger which allows users send messages back-and-forth without having access chat history unless both parties agree via privacy settings

In order to be successful on Twitter, you need a strategy that aligns with your goals and resonates with your followers.

  • What is a Twitter strategy?

A Twitter strategy is a well-thought-out approach to your account that helps you achieve your goals and resonate with your followers.

  • How do I create a good strategy?

To create a good strategy, you need to figure out what you want from your account and how you’re going to get there.

  • How do I implement my strategy?

Once you have an idea of what direction you want to go in, start implementing it! Tweets can be scheduled ahead of time so they go out at regular intervals or when certain events happen on social media (like sports games). This way, people who like what they see will keep coming back for more content as it gets posted regularly over time. Try posting new information every day or week; this way, if someone misses something important once or twice but still wants updates about the same topic later on down the line then they'll still have access through other channels like Facebook Live videos or weekly podcast episodes!


The good news is that you can overcome these challenges. In fact, we’ve been able to help numerous brands achieve their Twitter goals through our comprehensive approach. Our strategy begins with a deep dive into your brand identity and culture—and continues with a tailored content plan that taps into what makes your company special. The result? An engaged community of followers who are eager to support your company in return.

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